ACTIVATE (0–3) → REVEAL (3–7) → CONVERT (8–14)

Day 0 — DELIVER + GIFT

Free sample + "try this in 2 min"

Day 1 — ACTIVATION PUSH ← MOST IMPT

"Did you try it?" + comparison test

Day 3 — THE REVEAL

Why it worked (methodology, not magic)

Day 5 — THE SYSTEM

"Don't know where to start" → full picture

Day 7 — SOCIAL PROOF

What others are building

Day 8 — THE OFFER

Full pitch + options

Day 9 — THE MATH

ROI breakdown, "one win = paid for"

Day 10 — OBJECTION

"Can't I just ___?" → here's the difference

Day 11 — ANTI-VISION

"A year from now you'll either..."

Day 14 — WHY DIDN'T YOU? ← NON-BUYERS

"What held you back?" (converts + feedback) ---

KEY PRINCIPLES

• 48-hour window → Activate before they forget
• Endowment effect → Once used, it becomes "theirs"
• Show > tell → Comparison test beats marketing copy
• Anti-vision → Make them feel cost of inaction
• Ask non-buyers → "Why didn't you?" often converts